Branding Nonprofits – a case study of the Salvos
A brief look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.
Areas of Negotiation
Music is an expression of culture. But culture is never static. It emergent. With our mixing and dividing of culture on a global and fragmented scale, what’s going on with music? Is traditional indigenous music being lost or reinvigorated?
Bundanoon says ‘No’ to Bottled Water
Bundanoon says ‘No’ to Bottled Water “Australians spend half a billion dollars every year on bottled water that we could get for free from a tap, but we complain when petrol goes up a few cents a litre,” said Jon Dee, Founder of Planet Ark and Do Something at a public meeting held in Bundanoon [...]
No one thinks big of you – the ‘Pinkie’ Campaign
A detailed autopsy of a road safety campaign that – finally – doesn’t produce a corpse. Why the Shame Appeal works better than Shock & Fear for this target audience. How the campaign could be even more effective.
From the Village to the Brothel
After nearly 30 hours of flights, the city of Kathmandu was awash with blood and there were headless carcases of horse-sized beasts on every corner. In my shock, I sent a sarcastic email to family saying that I had not expected such fanfare but thought the entrails lining the streets to herald my arrival was an absolutely lovely gesture…More
Fiction
Short fiction and novel extracts across various styles and genres. Speculative fiction, prose, and humour.
The Benley Acquisition
Seventeen year-old Jason has work experience with Entice Events. His first project is working on The Benley Acquisition account. Comic send-up of Australian regional shire councils.
Mining Rubbish
What is most disturbing about the ‘Keep Mining Strong’ campaign – molotov cocktail of PR, politics and propaganda – is that intelligent people will swallow it – hook, line and sinker.
Stillborn
A man is sent by Mother to the site of a parallel universe experiment in a hospital ward. His mission is to monitor the behaviour of its caretaker, Rachel, who has become increasingly unorthodox. Speculative / Fantasy / Sci-fi short story written and first published in 1999.
The Fracture
Award-winning prose fantasy told through the voice of a neglected seven-year-old. Set in a travelling carnival, it’s a world in which the children are the adults and the adults are the children. First published 1997, later 2007.