Mining Rubbish
What is most disturbing about the ‘Keep Mining Strong’ campaign – molotov cocktail of PR, politics and propaganda – is that intelligent people will swallow it – hook, line and sinker.
What is most disturbing about the ‘Keep Mining Strong’ campaign – molotov cocktail of PR, politics and propaganda – is that intelligent people will swallow it – hook, line and sinker.
The corporate world has moved on. They recognise that PR is not a professional working title for an employee and that ‘spin’ does not work in a world of high information search power and acutely tuned radar for any lack of authenticity. Politicians, however, are lagging behind.