Branding Nonprofits – a case study of the Salvos
A brief look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.
Bundanoon says ‘No’ to Bottled Water
Bundanoon says ‘No’ to Bottled Water “Australians spend half a billion dollars every year on bottled water that we could get for free from a tap, but we complain when petrol goes up a few cents a litre,” said Jon Dee, Founder of Planet Ark and Do Something at a public meeting held in Bundanoon [...]
No one thinks big of you – the ‘Pinkie’ Campaign
A detailed autopsy of a road safety campaign that – finally – doesn’t produce a corpse. Why the Shame Appeal works better than Shock & Fear for this target audience. How the campaign could be even more effective.