How to do (and not do) social media for business
Why starting a Facebook page for your business and getting people to ‘Like’ you may not the best way to do social media for your business.
The Big Spin-Out: Politics by PR
The corporate world has moved on. They recognise that PR is not a professional working title for an employee and that ‘spin’ does not work in a world of high information search power and acutely tuned radar for any lack of authenticity. Politicians, however, are lagging behind.
Branding Nonprofits – a case study of the Salvos
A brief look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.
No one thinks big of you – the ‘Pinkie’ Campaign
A detailed autopsy of a road safety campaign that – finally – doesn’t produce a corpse. Why the Shame Appeal works better than Shock & Fear for this target audience. How the campaign could be even more effective.
